Macro & Micro
Providing profound perspectives about economy trend
by analysing macro and micro environments for
companies with global business development plans.
An organisation¡¯s success is influenced by factors
operating in it¡¯s internal and external environment;
an organisation can increase it¡¯s success by
adopting strategies which manipulate these factors
to it¡¯s advantage. A successful organisation will
not only understand existing factors but also
forecast change, so that it can take advantage of
change within the environments in which it operates.
Macro & Micro Environmental Factors
An organisation¡¯s operating environment has two
parts; the Macro environment and the Micro
Macro Environment ¨C This contains external
forces that an organisation can't directly
control, instead organisations need to manage
their macro environment in a way that benefits
Micro Environment - This is made up of internal
factors which means that the organisation is
able to control their micro environment. To
learn more about the micro environment (and
marketing) click on this link Micro Environment.
PEST & PESTLE Analysis
A PEST analysis is used to identify the external
forces affecting an organisation/making up its Macro
Environment. This is a simple analysis of an
organisation¡¯s Political, Economical, Social and
Technological environment. A PEST analysis
incorporating legal and environmental factors is
called a PESTLE analysis.