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Welcome to UK Urbangate.Please contact us if you have any inquiry.Tel:0151 709 8532(Liverpool,UK)

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Marketing Orientation, Seminars and Workshops


Assisting in marketing orientation and activities. Providing services in risk management and organizational changes.

A market orientated company is one that organises its activities, products and services around the wants and needs of its customers. By contrast, a product-orientated firm has its primary focus on its product and on the skills, knowledge and systems that support that product.

Until the late 20th century many firms were product-orientated and failed to understand the changing needs of their customers in an increasingly competitive marketplace. A major swing towards market-orientation has led to intensified marker research and product ranges carefully designed to fir customer preferences.

However, product orientation can still be important in keeping an emphasis on quality, safety  and investment in new technology.

Successful companies recognise the importance of both approaches. Products must start with the needs and wants of customers. But delivery of a profitable product depends on efficiency and quality in production.

In the real world, market and product orientation are closely intertwined so that companies like Gillette, Coca-Cola and Travis Perkins, will:

         carry out market research into what consumers want

         organise product research in line with the results of market research

         constantly engage in qualitative market research to find out what focus groups of customers think of new ideas

         test market new products in smaller market areas before launching them onto a wider market

         evaluate ongoing customer perception of goods and services, in order to make improvements to technologies and product offerings.

Market orientation gets the right product: product orientation get the product right.






1, Macro&Micro Environment Consulting


2, Legal & Policy Analysis


3, Specific Industry Environment Analysis


4,Marketing Orientation


5, Business plans


6, E-Business in the EU


Contact us via: 01517098532

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